Electric Foiling Powerboat Racing Team
Overview
Team Brady is an electric foiling powerboat racing team owned by 7-times Super Bowl Champion and global superstar, Tom Brady. Their team competed and placed 1st overall against notable owners such as Steve Aoki, Rafael Nadal, Marc Anthony, Will Smith and others in the E1 Series.
Problem
Stakeholders came to us with strict branding guidelines and an extremely short timeline for a successful website launch. Their first race was quickly approaching and we worked hard to rapidly design a website that reflects the high-performing team.
Our Approach
With no time to waste, our team quickly executed a collaborative design sprint and ended up leveraging Webflow's powerful low-code tools to bring our ideas to life.
Multiple Phases
We launched a simple but professional website as a first phase and now our teams are working on an exciting second phase where we'll introduce more immersive layouts and content for website visitors.
Collaborative Approach
We worked closely with Team Brady under a tight timeline to iterate and land on our final design. By leveraging Figma comments an regular daily standups, we were able to efficiently narrow in on the small details while hitting our deadline.
Content Management
By utilizing Webflow’s CMS, we were able to provide Team Brady with the tools necessary to easily update content on the fly.
"Visual Boston came highly recommended by Tom’s media company, Shadow Lion, and they really lived up to the recommendation. Their design and development of the Team Brady website was a very smooth process, and they were brilliant at tackling our ever changing requests and keeping us fully involved along the way. We are really pleased with both the design and functionality of the site, and feel it perfectly represents the Team Brady brand look and feel."
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